In occasion of Milan Design Week 2019, NCB has defined the Let’s Up concept, a site-specific installation designed for the Milanese Montenapoleone district of Hogan flagship store, working together with B&B Italia. A visual and immersive scenography., inspired by the iconic Gaetano Pesce’s Up series, which hosts the latest Hogan collection with its fluo colors, fluid lines and a pop mood that match together generating a special experience of quality, innovation and beauty.
Graphic, following the sinuous and organic traits which give shape to the chair, wants to celebrate the eternal feminine value, the free creativity and the opposite harmony. Colour becomes a material into the composition.
NCB ARCHITETTURA CONCEPT
Daniela Annese GRAPHIC DESIGN
SparkinWeb WEB DEVELOPMENT